How to Work More Efficiently — The Eisenhower Matrix

The Eisenhower Matrix

This comes from The Decision Book: 50 Models for Strategic Thinking.

The US President Dwight D. Eisenhower supposedly once said “The most urgent decisions are rarely the most important ones.” Eisenhower was considered a master of time management, i.e. he had the ability to do everything as and when it needed to be done. With the Eisenhower method, you will learn to distinguish between what is important and what is urgent.

Whatever the job that lands on your desk, begin by breaking it down according to the Eisenhower method [see model], and then decide how to proceed. We often focus too strongly on the ‘urgent and important’ field, on the things that have to be dealt with immediately. Ask yourself: When will I deal with the things that are important, but not urgent? When will I take the time to deal with the important tasks before they become urgent? This is the field for strategic, long-term decisions.

Another method of organising your time better is attributed to the multimillionaire* Warren Buffett. Make a list of everything you want to get done today. Begin with the task at the top of the list, and continue only when you have completed it. When a task has been completed cross it off the list.

* Buffett is actually a multibillionaire.

April 3, 2013 by

Published in LINKEDIN


Goodbye, TV Channels — And Hello, TV Apps

How a small change in language represents a universal shift in the television experience.


When I was a kid, my brother graciously taught me what a half-Nelson was. It was a lesson learned from our nightly wrestling matches over the remote control, which was essentially the scepter in our little game of thrones. I suppose that made our old tube TV the Lee family version of Westeros.

Part sport, part habit, fighting over a remote was a clear by-product of the way people watched television. Entertainment moved in only one direction, as anything flowing down through channels tends to do. So whoever controlled those lanes had all the power.

But television is evolving. Increasingly, it’s all about the apps now—browsable, downloadable, interactive TV applications. You can thank the swelling ranks of streaming services and devices for that.

The software applications they’re delivering to our living rooms are growing in number and prominence. And they’re starting to eclipse the passive, one-way broadcasts we once fought over for two-way, interactive experiences that let you share democratically among multiple users (née viewers) across mobile devices and computers.

It’s about time.

Changing Channels

We were long overdue for a change. In essence, television hasn’t changed for more than half a century. TV channels have always been pipelines for broadcasters to transmit programming along particular frequencies or bands in different regions. But as analog signals moved to digital, and those signals flowed through cable and satellite as well as the airwaves, channels remained channels.

Back in the 1990s, WebTV made an unconvincing argument for adding Internet TV to your living room like another channel, sort of. It was an idea before its time. But it succeeded in doing one thing: It seeded a notion that eventually grew up and became today’s app-fueled living room.

According to research firm NPD Group, the smart television business has begun to boom. In the beginning of 2013, there were 140 million Internet-ready TVs in American homes. By 2015, it will grow 44 percent, to 202 million. And by that time, nearly two-thirds of them will actually be connected to the Internet, compared to just 56 percent now.

How they connect is important. When it comes to television, “apps” are where it’s at, not ye olde “TV channels.” It’s just a shift in language, true—but it’s also a shift in thinking. Watching TV used to mean sitting back and absorbing whatever broadcasters—and later, cable or satellite providers—would deign to send through those pipes. It’s a passive experience, one that spawned mindless channel surfing and vegging out in front of the TV.

Thanks to smart TVs, streaming boxes and cheap TV sticks, users don’t have to sit around and wait for cable packages to update with new stations. We seek out and download apps. We browse, search or hit our playlists, so we can stream.

And we don’t just change channels anymore. We cast videos and songs, or switch apps, from one to another—bouncing between online videos, music, games, photos and home movies.

That’s not to say that there’s no place in this brave new world of television for passive viewing. Personally, as a long-time couch potato, I think tuning in (or, maybe, tuning out) has its place, and binge watching is certainly an acceptable substitute. But it may not look exactly the same for everyone. For instance, companies like startup QPlay—from the founders of TiVo—are working on merging passive viewing with streaming. Their premise: creating always-on “playlists” of online entertainment.

The Rise Of The Machines

Roku may be the only popular streaming TV box or stick that still calls its offerings “channels.” But make no mistake—they’re really apps. You download them. You can sync them. You can control them from your phone or, in some cases, cast them. (Users can fling YouTube, Netflix and PlayOn videos from their mobile devices to the TV.) You can even play Angry Birds on a Roku box.

Apps have become a major selling point—or its opposite—for streaming TV devices. When Google’s Chromecast came out last summer, only its ridiculously cheap $35 price tag could overcome its severely limited selection—just four apps at launch. Amazon’s Fire TV debuted last month with more choices. But its highly promoted voice search is drawing criticism for practically nonexistent support from non-Amazon apps (though that will change eventually).

As for smart TVs, the approaches vary widely. But since TV channels are pretty much the same, manufacturers can only differentiate their products by their hardware and apps. Some, like Roku’s upcoming Roku TV, will use proprietary platforms, while others, like Panasonic, use more open platforms, such as Firefox OS.

These products and platforms just scratch the surface. Fire TV, Chromecast and Roku top bestseller lists for streaming devices, along with Apple TV, whose maker finallystopped treating the box as a hobbyafter selling 20 million units for $1 billion last year. They’re joined by innumerable other TV dongles and gadgets, as well as full-fledged smart televisions from the likes of Samsung, LG, Sony, Vizio, HCL and others.

Clearly, there are numerous ways to stream to our living rooms now. And all that is powered by apps.

As if that weren’t enough, we may see another new contender before long: Google is rumored to be working on another streaming product, likely a new take on Android TV. No one knows precisely what that will be yet, but we’re pretty confident that apps will take center stage. Hopefully we’ll know more when ReadWrite goes to the Google I/O conference next month.

Streaming Apps And TV Networks: “I Wanna Be Like You!”

As for the app developers themselves, they’re stepping up to become bigger players in the TV industry in their own right.

Original content is like the new black, with Netflix’s Emmy award-winning series House of Cards grabbing the public’s attention, as well as hit Orange Is The New Black. Amazon has also been hotly pursuing original programming with a slew of shows, while Hulu trotted out original programs in its very own “Upfronts”—an event usually hosted by TV networks to parade new programming and celebrities in front of advertisers.

As streaming companies mimic the TV and cable networks, the latter have been working on their streaming offerings—from local apps like KTVU (which is the only way I get my local news these days; I never watch the TV broadcast) to online video from major cable channels like HBO.

The Game of Thrones purveyor has become such a breakout TV-to-streaming crossover hit that Amazon Fire TV’s omission of HBO GO marred its product launch. (Take a deep breath, Fire TV hopefuls: Turns out, Amazon will at least offer some “older” HBO programming via its Prime Instant Video subscription. The HBO GO app will reportedly follow later this year.)

Even cable and satellite operators—which were an online holdout for a long time—are now rushing to stream so they can complement, even save, their on-demand, pay TV services.

The Longshot: A Merging Of The Two?

It’s hard to talk about broadcast channels and streaming without bringing up Aereo.

The startup may have the ultimate solution for bringing these two content pipes together—that is, if it can prove that its model of grabbing over-the-air signals via tiny individual antennas and streaming them to users over the Internet is legal. If Aereo wins its Supreme Court case, it would be a rather huge blow to broadcasters, which charge cable and other TV providers to carry their stations.

TV channels could have an unlikely savior in Netflix as well. The streaming giant struck deals with a handful of cable providers to add its online video service to their set-top boxes, as part of their guides and channel lineups. The idea is to let users channel surf their way in without going into a menu to launch an app or switching inputs on their TVs. If others follow suit, it could re-position the software into streaming app channels, effectively blending the two.

And maybe that’s the best scenario, because it could preserve some measure of passive viewing while making streaming apps more convenient. On the other hand, the prospect of adding even more channels to the hundreds of standard ones could be the worst idea in the world. What’s crazy is that, on average, people only tend to watch 17 of the 189 channels available to them as it is.

There’s still a lot of uncertainty over how all this will shake out. After decades of stasis, television is suddenly a rapidly evolving space—fueled as much by ambition as advances in hardware and software. But through it all, one thing seems certain: The TV channel, as we know it, is destined to change.

Flickr images by users Robert S. Donovan (feature image), Sarah Reid (vintage TV) and Omar Bárcena (broadcast tower); Samsung smart TV and Amazon Fire TV images courtesy of respective companies; Kevin Spacey/House of Cardsimage courtesy of Netflix; streaming boxes image by Adriana Lee for ReadWrite.

by  May 09, 2014



 May 09, 2014

7 tech logos before they became iconic

vintage computer

Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists.

Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it.

Some of the world’s most ubiquitous logos had humble beginnings. In 1975, Carolyn Davidson was paid $35 to develop the Nike logo and the “Swoosh” we’ve come to recognize has remained more or less intact for nearly forty years.

Meanwhile, Pepsi paid the Arnell Group $1 million to develop its updated logo in 2008. There are companies who’ve paid tens of millions for logo design.

But what of iconic tech logos? Surely Apple’s logo—that sleek, silver symbol of global innovation—came into the world fully formed. As it turns out, tech logos often have long, dark histories of their own, and we’ve highlighted a few famous examples.


The first Apple logo, unveiled in 1976, looks like something lifted from the pages of a 17th century manuscript:

 apple original logo 7 tech logos before they became iconic

That’s Isaac Newton sitting under an apple tree, in case you’re wondering. The logo was initially inscribed with “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” That complicated premise was designed by Ronald Wayne, a founder of Apple, who relinquished his 10 percent stock in the company as an $800 payment for his logo. He left the company two weeks into his tenure.

Talk about simplifying a thing or two, huh?

Microsoftoriginal microsoft logo 7 tech logos before they became iconic

A year earlier, Microsoft’s logo at least looked like it belonged to the 20thcentury. It had the look and feel of the 1970s disco era, something that might appear in Boogie Nights, and emphasized that the company name was a union ofmicrocomputer and software. The earliest version of the business name was Micro-Soft.


Original IBM Logo 7 tech logos before they became iconicLong before Microsoft or Apple glimmered into view, IBM was a company known for its employee time-keeping systems, weight scales, meat slicers and punched-card tabulators. Established as International Time Recording Company in 1888, it changed its name in 1924 to International Business Machines, and the new era spawned a brave new logo.


first canon logo 7 tech logos before they became iconic

A decade later, in 1934, two Japanese inventors created a camera under the banner of the Precision Optical Instruments Laboratory. The camera was called the Kwanon, named after the Buddhist Bodhisattva of Mercy.

The logo included Kwanon encircled by flames and sporting a thousand arms. The inventors opted for the simplified name Canon when it came time to trademark the name.


logo motorola 7 tech logos before they became iconic

In 1930, the Chicago-based Galvin Manufacturing Corporation released the wildly popular Motorola car radio. The name was a mashup of “motor” and “ola,” a popular suffix for sound gear of the time, along the lines of the Victrola.

The new car radio was such a hit that founder Paul Galvin decided to change the company name to Motorola. The company’s product line clearly evolved through the years as well.


nokia original logo 7 tech logos before they became iconic

Thanks to its recent purchase by Microsoft, Nokia has been the subject of tech press in recent weeks. But, like IBM, it had its roots in the 19th century.

Knut Fredrik Idestam founded a wood-pulp mill in Finland and took the name of a nearby town. Nokia is also the Finnish word for a dark, furry weasel-like animal. The modern company was born when, in 1967, a merger occurred between Finnish Rubber Works, the Nokia Wood Mill and the Finnish Cable Works.

Eventually, the company would leave paper products and the weasel behind, embracing the world of telecommunications and cell phones.


xerox logo 7 tech logos before they became iconic

Xerox began in 1906 as the Haloid Company, a manufacturer of photographic paper and equipment. Twenty years later, Chester Carlson, an inventor of a process known as electrophotography, approached the company to see if they would invest in his new technology.

In 1959, the world’s first photocopier was released to the market—the Haloid Xerox 914. The copier was so successful that the company dropped Haloid from its name and never looked back. Well, at least not until the digital age of photography dawned, requiring a complete company overhaul… and of course, a new logo.

These were just a few of the total transformations throughout the years. What were some of your favorites that we missed?

Don’t miss: Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers

Top image credit: Stefano Tinti/Shutterstock





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The New Generation Of Smart TVs Will Reinvent Online Shopping

Main Entry Image

As was seen at this year’s Consumer Electronics Show in Las Vegas, the newest generation of smart TV consoles is reinventing the way consumers watch television and shop online. According to Strategic Analytics, smart TVs represented one-third of all global flat panel television shipments in 2013 and is expected to grow to 73% within the next three years. It’s clear to see that smart TVs will dominate as the standard household entertainment device by the end of the decade.

This is important to retailers because smart TVs give consumers the freedom to kick back and enjoy the ultimate convenience of shopping online while watching their favorite programming. For example, if they see something they like in a commercial, the path to purchase is through a simple click. “Our consumer survey data shows that around 50% of Smart TV owners across the USA and major European markets are currently using their TV’s Internet capabilities, so vendors must continue to add compelling applications and services to entice consumers to utilize their platforms,” Eric Smith, analyst (1). So along with ecommerce and M-commerce, T-commerce will be joining the fray in retail shopping innovation (2,3).


Source:  | by  John Gregory


40 Maps They Didn’t Teach You In School

The Most Famous Brand From Each State In The US



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Red Hair Map of Europe



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Most Popular Sports in the World



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Breast Sizes Relating to Countries



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Political World Map as Pangea 200-300 Million Years Ago



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The World According to Americans







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Most Used Web Browser World Map (2012)



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Map of Countries Officially Not Using the Metric System



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The Penis Size Worldwide



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Map of the Most Common Surnames in Europe



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Map of Countries Most and Least Welcoming to Foreigners



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World Map of National IQ Scores



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Beer Names in Different European Languages



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Freedom of Press



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Most Consumed Alcoholic Beverage by Country



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A World Map that Inverts Land and Sea



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Worldwide Driving Orientation



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Prevalence of Obesity



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Map Of Most Attractive Citizens in Europe



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European Citizens Who Drink the Most



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United States According to Autocomplete



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Every Country England Has Ever Invaded (all but 22 countries in the world)



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7 Deadly Sins Map



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25 Mapas que não nos ensinam na escola

A compilação veio do Reddit e rapidamente se espalhou como “Mapas que não ensinam na escola”. O motivo? A lista contém uma série de mapas infográficos com várias curiosidades ou mesmo fatos importantes espalhados por esse enorme mundo. Para os amantes de geografia e não só.

Tem mapas pra todos os gostos: para quem ama história (como o “Mapa dos únicos países que não foram invadidos pela Grã-Bretanha), para quem prefere a geografia (tipo o “Mapa de todos os países feito com suas bandeiras”), pra quem se interessa por questões sociais (como o “Mapa das profissões mais bem pagas nos Estados Unidos” ou o “Mapa com os maiores índices de violações por suborno”) ou simplesmente pra quem quer conhecer algumas curiosidades (pra isso tem mapas como o de “lugares com McDonald’s ao redor do mundo” ou o do “Mapa com os nomes mais comuns em cada país europeu”).

O que interessa é que com todos eles você vai aprender qualquer coisa, que pode vir a ser útil ou não, e mesmo aquelas sobre as quais nunca tinha pensado. Os mapas estão em inglês, mas são bem fáceis de entender. Veja a seleção e se perca nesse mundo de curiosidades e fatos interessantes:

1 – Período de Licença Maternidade nos países (salta a vista o fato de nos EUA não existir esse Período de Licença)


2 – Em branco, os únicos países que a Grã-Bretanha não invadiu


3 – Nomes mais comuns em cada país da Europa


4 – Rotas de aviões mais ocupadas


5 – McDonald’s ao redor do mundo


6 – Mapa do Consumo de álcool mundial


7 – As bebidas mais consumidas


8 – Profissionais mais bem pagos nos EUA


9 – Mapa de Bandeiras


10 – Países em vermelho dirigem do lado direito e em azul do lado esquerdo


11 – Os 7.000 rios que alimentam o Rio Mississipi


12 – Locais onde o Google Streeview está disponível


13 – Mapa de Terremotos desde 1898


14 – O mundo dividido em 7 Regiões, cada uma com 1 bilhão de habitantes


15 – Frequência de relâmpagos ao redor do mundo


16 – Risco Global de Água


17 –  Número de pesquisadores a cada 1 milhão de habitantes


18 – Média de idade da primeira relação sexual


19 – Mapa de importação e exportação de petróleo ao redor do mundo


20 – Mapa da vegetação no Mundo


21 – Apenas 2% da população Australiana vive na área colorida


22 – Como seria o Mapa Mundi de cabeça para baixo


23 – Mapa com os maiores índices de violações por suborno


24 – Fusos horários na Antártida


25 – Mais de metade do Planeta vive nesse círculo!



10 Corporations Control Almost Everything You Buy

(Click to enlarge)

Ten mega corporations control the output of almost everything you buy; from household products to pet food to jeans.

According to this chart via Reddit, called “The Illusion of Choice,” these corporations create a chain that begins at one of 10 super companies. You’ve heard of the biggest names, but it’s amazing to see what these giants own or influence.

(Note: The chart shows a mix of networks. Parent companies may own, own shares of, or may simply partner with their branch networks. For example, Coca-Cola does not own Monster, but distributes the energy drink. Another note: We are not sure how up-to-date the chart is. For example, it has not been updated to reflect P&G’s sale of Pringles to Kellogg’s in February.)

Here are just a few examples: Yum Brands owns KFC and Taco Bell. The company was a spin-off of Pepsi. All Yum Brands restaurants sell only Pepsi products because of a special partnership with the soda-maker.

$84 billion-company Proctor & Gamble — the largest advertiser in the U.S. — is paired with a number of diverse brands that produce everything from medicine to toothpaste to high-end fashion. All tallied, P&G reportedly serves a whopping 4.8 billion people around the world through this network.

$200 billion-corporation Nestle — famous for chocolate, but which is the biggest food company in the world — owns nearly 8,000 different brands worldwide, and takes stake in or is partnered with a swath of others. Included in this network is shampoo company L’Oreal, baby food giant Gerber, clothing brand Diesel, and pet food makers Purina and Friskies.

Unilever, of soap fame, reportedly serves 2 billion people around the world, controlling a network that produces everything from Q-tips to Skippy peanut butter.

And it’s not just the products you buy and consume, either. In recent decades, the very news and information that you get has bundled together: 90% of the media is now controlled by just six companies, down from 50 in 1983, according to a Frugal Dad infographic from last year.

It gets even more macro, too: 37 banks have merged to become just four — JPMorgan Chase, Bank of America, Wells Fargo and CitiGroup in a little over two decades, according to this Federal Reserve map.

The nation’s 10 largest financial institutions hold 54% of our total financial assets; in 1990, they held 20%. As MotherJones reports, the number of banks has dropped from more than 12,500 to about 8,000.

The numbers are stark, and the charts visualize the mind-bending reality. This is the world we live in.


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