Mário Cardoso has a degree in Marketing and Advertising from IADE – Institute of Visual Arts, Design and Marketing. He is a Master student in Entrepreneurship and Innovation Management in ISLA – Instituto Superior de Línguas e Administração (Laureate International Universities), with a dissertation in technology-based business incubators.

He has more than 15 years of professional experience in Marketing, Communication and Advertising, as project manager and consultant.

He is teacher at the Universidade Lusófona in Audiovisual and Multimedia Project Management, Audiovisual and Multimedia Management Instruments, Project Economics and Marketing and Project Managementm where is also a researcher at the iDTV HEALTH PROJECT and CIAKL – Alliance for Cinema and Industry Knowledge and Learning.

He is also teacher at ETIC – Escola Técnica de Imagem e Comunicação in Design and Graphic Production.

E-mail: mario.cardoso@ulusofona.pt



Baptista, A. Veríssimo, I. Quico, C. Cardoso, M. Damásio, M. Sequeira, A. (2013). Using digital interactive television to promote healthcare and wellness inclusive services. HCI International 2013, 21-26 Julho, Las Vegas, EUA.

Veríssimo, I., Quico, C., Cardoso M. & Damásio, M.J.(2012) “Serviços inclusivos de promoção da saúde e bem-estar via televisão digital: reportagem e debate interativos sobre Diabetes”. In Proc. of Lusocom conference “Comunicação, Cultura e Desenvolvimento”. Lisboa, Portugal, 27-29 September 2012.

Cardoso, M., Malta, P. (2013) 9 forces in the Creative Industries’ market: an evolution from Porter’s Model to identify stakeholders and improve the alignment with Project Management”. Lisboa, Portugal.