How to Work More Efficiently — The Eisenhower Matrix

The Eisenhower Matrix

This comes from The Decision Book: 50 Models for Strategic Thinking.

The US President Dwight D. Eisenhower supposedly once said “The most urgent decisions are rarely the most important ones.” Eisenhower was considered a master of time management, i.e. he had the ability to do everything as and when it needed to be done. With the Eisenhower method, you will learn to distinguish between what is important and what is urgent.

Whatever the job that lands on your desk, begin by breaking it down according to the Eisenhower method [see model], and then decide how to proceed. We often focus too strongly on the ‘urgent and important’ field, on the things that have to be dealt with immediately. Ask yourself: When will I deal with the things that are important, but not urgent? When will I take the time to deal with the important tasks before they become urgent? This is the field for strategic, long-term decisions.

Another method of organising your time better is attributed to the multimillionaire* Warren Buffett. Make a list of everything you want to get done today. Begin with the task at the top of the list, and continue only when you have completed it. When a task has been completed cross it off the list.

* Buffett is actually a multibillionaire.

April 3, 2013 by

Published in LINKEDIN


7 tech logos before they became iconic

vintage computer

Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists.

Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it.

Some of the world’s most ubiquitous logos had humble beginnings. In 1975, Carolyn Davidson was paid $35 to develop the Nike logo and the “Swoosh” we’ve come to recognize has remained more or less intact for nearly forty years.

Meanwhile, Pepsi paid the Arnell Group $1 million to develop its updated logo in 2008. There are companies who’ve paid tens of millions for logo design.

But what of iconic tech logos? Surely Apple’s logo—that sleek, silver symbol of global innovation—came into the world fully formed. As it turns out, tech logos often have long, dark histories of their own, and we’ve highlighted a few famous examples.


The first Apple logo, unveiled in 1976, looks like something lifted from the pages of a 17th century manuscript:

 apple original logo 7 tech logos before they became iconic

That’s Isaac Newton sitting under an apple tree, in case you’re wondering. The logo was initially inscribed with “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” That complicated premise was designed by Ronald Wayne, a founder of Apple, who relinquished his 10 percent stock in the company as an $800 payment for his logo. He left the company two weeks into his tenure.

Talk about simplifying a thing or two, huh?

Microsoftoriginal microsoft logo 7 tech logos before they became iconic

A year earlier, Microsoft’s logo at least looked like it belonged to the 20thcentury. It had the look and feel of the 1970s disco era, something that might appear in Boogie Nights, and emphasized that the company name was a union ofmicrocomputer and software. The earliest version of the business name was Micro-Soft.


Original IBM Logo 7 tech logos before they became iconicLong before Microsoft or Apple glimmered into view, IBM was a company known for its employee time-keeping systems, weight scales, meat slicers and punched-card tabulators. Established as International Time Recording Company in 1888, it changed its name in 1924 to International Business Machines, and the new era spawned a brave new logo.


first canon logo 7 tech logos before they became iconic

A decade later, in 1934, two Japanese inventors created a camera under the banner of the Precision Optical Instruments Laboratory. The camera was called the Kwanon, named after the Buddhist Bodhisattva of Mercy.

The logo included Kwanon encircled by flames and sporting a thousand arms. The inventors opted for the simplified name Canon when it came time to trademark the name.


logo motorola 7 tech logos before they became iconic

In 1930, the Chicago-based Galvin Manufacturing Corporation released the wildly popular Motorola car radio. The name was a mashup of “motor” and “ola,” a popular suffix for sound gear of the time, along the lines of the Victrola.

The new car radio was such a hit that founder Paul Galvin decided to change the company name to Motorola. The company’s product line clearly evolved through the years as well.


nokia original logo 7 tech logos before they became iconic

Thanks to its recent purchase by Microsoft, Nokia has been the subject of tech press in recent weeks. But, like IBM, it had its roots in the 19th century.

Knut Fredrik Idestam founded a wood-pulp mill in Finland and took the name of a nearby town. Nokia is also the Finnish word for a dark, furry weasel-like animal. The modern company was born when, in 1967, a merger occurred between Finnish Rubber Works, the Nokia Wood Mill and the Finnish Cable Works.

Eventually, the company would leave paper products and the weasel behind, embracing the world of telecommunications and cell phones.


xerox logo 7 tech logos before they became iconic

Xerox began in 1906 as the Haloid Company, a manufacturer of photographic paper and equipment. Twenty years later, Chester Carlson, an inventor of a process known as electrophotography, approached the company to see if they would invest in his new technology.

In 1959, the world’s first photocopier was released to the market—the Haloid Xerox 914. The copier was so successful that the company dropped Haloid from its name and never looked back. Well, at least not until the digital age of photography dawned, requiring a complete company overhaul… and of course, a new logo.

These were just a few of the total transformations throughout the years. What were some of your favorites that we missed?

Don’t miss: Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers

Top image credit: Stefano Tinti/Shutterstock





[Clicar na imagem para efectuar a sua inscrição.]

  • Ser Empreendedor
  • Os Desafios do Mercado
  • Caminho para o sucesso
  • O modelo de Negócio
  • Vantagens Competitivas
  • Proposta de valor
  • Simular a ideia
  • Converter a ideia em negócio




40 Maps They Didn’t Teach You In School

The Most Famous Brand From Each State In The US



Image credits:

Red Hair Map of Europe



Image credits:

Most Popular Sports in the World



Image credits:

Breast Sizes Relating to Countries



Image credits:

Political World Map as Pangea 200-300 Million Years Ago



Image credits:

The World According to Americans







Image credits:

Most Used Web Browser World Map (2012)



Image credits:

Map of Countries Officially Not Using the Metric System



Image credits:

The Penis Size Worldwide



Image credits:

Map of the Most Common Surnames in Europe



Image credits:

Map of Countries Most and Least Welcoming to Foreigners



Image credits:

World Map of National IQ Scores



Image credits:

Beer Names in Different European Languages



Image credits:

Freedom of Press



Image credits:

Most Consumed Alcoholic Beverage by Country



Image credits:

A World Map that Inverts Land and Sea



Image credits:

Worldwide Driving Orientation



Image credits:

Prevalence of Obesity



Image credits:

Map Of Most Attractive Citizens in Europe



Image credits:

European Citizens Who Drink the Most



Image credits:

United States According to Autocomplete



Image credits:

Every Country England Has Ever Invaded (all but 22 countries in the world)



Image credits:

7 Deadly Sins Map



Image credits:

Continue to Page: 1 2



Subscribe to Boredpanda’s newsletter.

3.000.000+ monthly readers

  • Daily
  • Weekly


Author:   Date posted: Aug 1st, 2013

 Tagged as: 

What others are reading on BoredPanda


What do you think?


25 Mapas que não nos ensinam na escola

A compilação veio do Reddit e rapidamente se espalhou como “Mapas que não ensinam na escola”. O motivo? A lista contém uma série de mapas infográficos com várias curiosidades ou mesmo fatos importantes espalhados por esse enorme mundo. Para os amantes de geografia e não só.

Tem mapas pra todos os gostos: para quem ama história (como o “Mapa dos únicos países que não foram invadidos pela Grã-Bretanha), para quem prefere a geografia (tipo o “Mapa de todos os países feito com suas bandeiras”), pra quem se interessa por questões sociais (como o “Mapa das profissões mais bem pagas nos Estados Unidos” ou o “Mapa com os maiores índices de violações por suborno”) ou simplesmente pra quem quer conhecer algumas curiosidades (pra isso tem mapas como o de “lugares com McDonald’s ao redor do mundo” ou o do “Mapa com os nomes mais comuns em cada país europeu”).

O que interessa é que com todos eles você vai aprender qualquer coisa, que pode vir a ser útil ou não, e mesmo aquelas sobre as quais nunca tinha pensado. Os mapas estão em inglês, mas são bem fáceis de entender. Veja a seleção e se perca nesse mundo de curiosidades e fatos interessantes:

1 – Período de Licença Maternidade nos países (salta a vista o fato de nos EUA não existir esse Período de Licença)


2 – Em branco, os únicos países que a Grã-Bretanha não invadiu


3 – Nomes mais comuns em cada país da Europa


4 – Rotas de aviões mais ocupadas


5 – McDonald’s ao redor do mundo


6 – Mapa do Consumo de álcool mundial


7 – As bebidas mais consumidas


8 – Profissionais mais bem pagos nos EUA


9 – Mapa de Bandeiras


10 – Países em vermelho dirigem do lado direito e em azul do lado esquerdo


11 – Os 7.000 rios que alimentam o Rio Mississipi


12 – Locais onde o Google Streeview está disponível


13 – Mapa de Terremotos desde 1898


14 – O mundo dividido em 7 Regiões, cada uma com 1 bilhão de habitantes


15 – Frequência de relâmpagos ao redor do mundo


16 – Risco Global de Água


17 –  Número de pesquisadores a cada 1 milhão de habitantes


18 – Média de idade da primeira relação sexual


19 – Mapa de importação e exportação de petróleo ao redor do mundo


20 – Mapa da vegetação no Mundo


21 – Apenas 2% da população Australiana vive na área colorida


22 – Como seria o Mapa Mundi de cabeça para baixo


23 – Mapa com os maiores índices de violações por suborno


24 – Fusos horários na Antártida


25 – Mais de metade do Planeta vive nesse círculo!



Rory Sutherland: Os pequenos grandes detalhes

Pode parecer que os grandes problemas precisam de grandes soluções, mas o publicitário Rory Sutherland diz que muitas campanhas caras e vistosas escondem respostas melhores e mais simples.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

%d bloggers like this: